In theses two images

In the first advertisement, the woman is being told that by using Coppertone Suntan products while tanning, the product will make her look younger and prettier than she did the previous day before using it. It also boasts that it will have you looking like a Native American. The explicit message in this ad is that the woman on it is already young and supposedly “beautiful” but if they continue to use their product they will continue to look that way with healthier skin and a more desiring complexion. It’s obviously directed right towards Caucasian women. The implicit message is that not only will the complexion be looking Native American, but it will give the user a darker, not as pale look as they once had before. Also, in the bottom left corner, it is a smaller image of a little girl topless getting her swimsuit tugged on by a puppy. I guess that poses the idea that now that the little girl is all grown up and topless that men will start approaching her, especially with the help of her new tan.

In the second advertisement, a woman is pictured on the front of a magazine for International Lifestyle, with a dog on top of her licking her neck, while she is lying on a bed dressed in lingerie. Obviously this image screams “SEX”. The dog is portraying a man but in a dominating way because he is on top of her and she has her head turned. Because of the setting, it looks as if they would be people of the higher class who enjoy having a good time. The image seems to be sending out the message to “Live life on the wild side”. The woman is young with hardly any aging lines at all and is seen as the perfect super model.

Both of these advertisements reinforce the beauty myths that women should look young, thin, and attractive. In the first image the woman would look more desirable, healthier, and younger if she used Coppertone Suntan products. In the second image the woman is seen as living an upscale lifestyle enabling her to do wild and crazy things only if the man is present and going along with her

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In society today we are constantly being told that beauty is a lighter skin toned woman who is thin and attractive. This advertisement displays women of different races and of different sizes advertising Bravissimo’s line of bras. The women look happy, healthy, and appreciative of their bodies even though all of them have large breasts. They are proud to show off what they have grown into and are embracing the fact that they are women. If I were to create an advertisement, I think I would use older women and men who look very natural. They would be happy to have aged and proud of who they’ve become through the years.