The first advertisement I found was for a Detour protein bar. The picture on the left is a heavier woman holding a candy bar. The female on the right is a skinny beautiful woman holding a protein candy bar. The advertisement says "There's candy bars and there's PROTIEN candy bars". I think the implicit message in this advertisement is saying that if you eat candy bars you will look like the woman on the left or. Or if men eat candy bars they will have to date women that look like the one on the left. But if you eat the Detour Protein bar you will look like the woman on the right or for a man date women that look like her. This ad directly relates to the beauty myth readings by using a skinny, white, blonde woman that men desire to have and that women might desire to look like. 
The next advertisement that I also thought related to what we are talking about in class is the BMW ad. This advertisement is promoting used automobiles. It says "You know you're not the first" and has a young looking girl who seems to be naked. The implicit message in this advertisement is that you know you aren't the first to "own" a used vehicle. By using this woman in the ad they are relating a used car to a used woman. They reinforce the man being dominant in a relationship by "owning" a used car, or this used woman.
The Under Armour advertisement works against reinforcing dominant myths of beauty by having not only Asian Americans in the ad but also a man and a woman. They aren't really trying to target a certain gender or race they just want everyone to buy their product. These advertisements do not really bother me and it does not matter what gender or race the people are who are in the advertisements. I can see where some women would get offended by certain advertisements even though I don't. I think they did a good job with this advertisement because they are saying that anyone can buy their product and they aren't discriminating against a gender or race. If I was creating an advertisement I would use similar ideas like the Under Armour one.
I really like your selection of the Under Armour advertisement. You usually don't see too many ads with Asian Americans being used to sell the product. Neither man nor woman in this image is showing too much skin or overpowering one or the other. Great marketing strategy used there.
ReplyDeleteI really enjoyed your relation to the beauty myth selection in the first ad about the protien bars. It is so true how in almost any ad to look sexy, it is a blonde skinny white woman. I think my favorite of your pictures, however, is the BMW ad that you commented on. You hit the nail on the head when you explained how they were showing a woman in direct correlation to an object that has been used and can be owned. Ads like these are the reason so many men feel as if they are so dominant in their race, because they see they worldly acceptance of such ideas through these publications.
ReplyDeleteThe first advertisement also reminds me alot about the articles we read about the beauty myth. Although they maintained the thought of the "ideal" woman being white and blonde, i am surprised that they made the larger woman have similar features. Besides the weight issue, the woman on the left could have the same physical description of the ideal woman, the woman on the right. Leaving the weight issue out, both women can be described as blonde, tan, white ethnicity, large breasts, and standing with a confident pose. Although this particular advertisement is negative towards women, i find it odd that they would have the main traits of the beauty myth in each photo when they are trying to send the message that the beautiful woman is the one who eats their protein candy bars.
ReplyDeleteThe ad about the BMW used car program they are promoting is awful. Morally, this is wrong, and BMW should be ashamed of the way they are having to promote their cars. This ad is saying that even though it's used, it can still look very nice, and be some sort of a pleasurable driving experience. This ad seems to be aimed at males since it is using a female's body as the marketing product. It's appalling how manufacturers are all making these ads that are degrading to women. Today people's idea is that "Sex sells". I good product should be able to sell without sex appeal needed. If a women's body has nothing to do with the product, why do these companies include it?
ReplyDeleteI totally agree, the BMW ad is terrible. Like we talked about in class, comparing women to objects leads to thinking of women as objects, which leads people to think that it's okay to treat women like objects. This kind of advertisement only perpetuates this cycle, and it has to stop.
ReplyDeleteIn Japan used car exporters can help you a lot to import a high quality used car from Japan in your home land. But it might cost some extra bucks for the charges to that Japanese second hand car exporter
ReplyDelete