Beauty in Todays Society

Both of these advertisements are clearly depicting women in a light that is against everything we have been working for. In the first advertisement for Dole & Gabanna, the woman is clearly the target or prize. Surrounded by a group of men, the woman is alone and on the ground. The men are perched over her ready to pounce. Above all she is very slim and “beautiful”.

In the second advertisement, Kim Kardashian is posing for the Complex magazine cover. She is in a scandalous outfit in a womanly pose. In the first picture she is untouched. She has darker skin, heavier, and herself. The second picture is the one that made the magazine cover. She has lighter skin and is slimmer. They made her picture into what society reacts to as “beautiful” as someone people idolize.

In each of these advertisements, people see the pictures and automatically admire them. Consumers will see the pictures and automatically relate the product with something they need to look this way. This all goes back to beauty myths in today’s society; these include skinny, fair skinned, and vulnerable. The males are dominant and the women please the physical aspect.

Beauty in today’s society is constantly backed up by the advertisements, models, and peers in magazines and TV. We hear that beautiful means being skinny, pale, and living up to a man's expectation. Without it, you will never get a husband, boyfriend, or be successful in the real world. Wrong. Dove came out with an advertisement a few years ago about loving your body. This is the first step towards a healthy society. These women are strong, beautiful, independent, and are proud of it. All women should follow their lead, embrace their body, and be healthy. In my advertisement I would feature real men and women who did not have to alter their bodies to reach their goals.