Part 1: The first advertisement sends the typical message to women: “use this product and you will be skinny and have a man.” We all know that this is not true especially with a high sugared product such as Pepsi. Pepsi, if not used in moderation for most people, causes weight gain and a serve out break of acne. I’m

not saying it’s a bad thing because our bodies are made the way they are supposed to be but the image contradicts itself. Also, the advertisement says that by drinking Pepsi the consumer will be “up to date and smart.” I have had a lot of soft drinks in my day, but none have made me any smarter or given any more knowledge of current events. Maybe if the cans came with articles out of the Wall Street Journal I could see where it could be true, but until then it is just false advertisement.

The only reason I even saw the second article was due to how little the model’s waist was. It did not make me want to buy her jeans, but instead give her a hotdog. This type of advertisement is the reason so many women and girls are developing eating disorders. There is no way in the world anybody could be that skinny and still be healthy. This picture gives off the impression of “Hey. Want to wear these cool clothes? Then you need to be as little as me.” I hate to break to Ralph Lauren, but if that is the only size they are selling, then they are about to lose a whole lot of business.

Advertisements like these paint such an unrealistic picture. The reason it is so hard to make it in the modeling world is because there are so few people that are actually like this. If advertisers put “real” women into their ads, I think it would help woman discover that they are beautiful just the way they are.

Part 2: This ad was put out by

Seventeen magazine and I think they should be applauded for their efforts. They are showing that most people in there magazine are not real, and for young women to stop trying to be like them. What I do not understand is why put the models into the magazine? Instead of putting one ad in about how none of these women are real, why don’t they put a real woman in every ad? Either way, it is a small step into helping show women what true beauty really is and a small step is better than a step backwards.

Ads

The first ad is for


belvidere vodka.It is degrading to women in a couple o f ways. Its insinuating to the audience that if you have a woman drink this vodka, something such as oral sex may occur.
The second ad is showing a man spanking his wife in a add for a certain coffee. It's related to a woman having an affair, and the many spanking her and punishing her for it. It's showing a mans dominance and somewhat of domestic violence, all over a coffee brand.

Ads

In theses two images

In the first advertisement, the woman is being told that by using Coppertone Suntan products while tanning, the product will make her look younger and prettier than she did the previous day before using it. It also boasts that it will have you looking like a Native American. The explicit message in this ad is that the woman on it is already young and supposedly “beautiful” but if they continue to use their product they will continue to look that way with healthier skin and a more desiring complexion. It’s obviously directed right towards Caucasian women. The implicit message is that not only will the complexion be looking Native American, but it will give the user a darker, not as pale look as they once had before. Also, in the bottom left corner, it is a smaller image of a little girl topless getting her swimsuit tugged on by a puppy. I guess that poses the idea that now that the little girl is all grown up and topless that men will start approaching her, especially with the help of her new tan.

In the second advertisement, a woman is pictured on the front of a magazine for International Lifestyle, with a dog on top of her licking her neck, while she is lying on a bed dressed in lingerie. Obviously this image screams “SEX”. The dog is portraying a man but in a dominating way because he is on top of her and she has her head turned. Because of the setting, it looks as if they would be people of the higher class who enjoy having a good time. The image seems to be sending out the message to “Live life on the wild side”. The woman is young with hardly any aging lines at all and is seen as the perfect super model.

Both of these advertisements reinforce the beauty myths that women should look young, thin, and attractive. In the first image the woman would look more desirable, healthier, and younger if she used Coppertone Suntan products. In the second image the woman is seen as living an upscale lifestyle enabling her to do wild and crazy things only if the man is present and going along with her

.

In society today we are constantly being told that beauty is a lighter skin toned woman who is thin and attractive. This advertisement displays women of different races and of different sizes advertising Bravissimo’s line of bras. The women look happy, healthy, and appreciative of their bodies even though all of them have large breasts. They are proud to show off what they have grown into and are embracing the fact that they are women. If I were to create an advertisement, I think I would use older women and men who look very natural. They would be happy to have aged and proud of who they’ve become through the years.

Advertisements

When flipping through a magazine or newspaper, or even driving down the street, people can learn a lot about societies views on gender are. An overwhelming amount of advertisements objectify women and exhibit male dominance. Although the media and advertising industry attempt to show society how men and women should be have some aren’t affected by it. Within these three specific advertisements there are several differ degrading issues that are references to women.

Over the years, women have been so consumed into what they look like. Being “skinny” is some people’s definition of beauty. Advertising agencies generally use young, white, skinny, and attractive girls to promote a product. By them doing this it makes it seem in order for you to be beautiful you must be skinny; however, very few women are this size. Over the past few years, plastic surgery increased, and eating disorders became more of a problem. In this particular advertisement, Ralph Lauren uses a very thin model to show the message of “skinny is beautiful.” The comparison of the two photos shown is very extreme. Although some women will look at this and strive to be this size, other women will be somewhat disgusted by how extremely thin she is. Focusing on the female physical appearance is what causes the amount of women with eating disorders to increase. Nearly one-tenth of young American women and one-fifth of female American students are on some form of a diet because they are trying to mimic the “beauty” image that advertisers are presenting to society.

Men are often seemed to be more dominant over women, and some advertisements portray to people the roles that gender play in society. It is rare that a woman is the dominating figure over the male in advertisements. In this specific advertisement, the male is positioned in front of the female and she is behind him. Also, it speaks on how women are supposed to be the “household providers” (such as the cook, cleaner, etc.).

While the previous advertisements bring into effect the myths of beauty and normative gender, this specific advertisement works against them. This advertisement shows that not everyone is so consumed in the “ideal” image of beauty. Also it shows that everyone is not extremely thin. The description on the side gives the advantages of having a big butt and how proud this individual is because of it. I would include this in my own advertisement to get the attention of a different audience and to show that it is ok to have curves and be confident with your body.

Advertisments

PART 1: The first ad I chose was the tailored suit ad, which was supposed to show the audience why they should buy a tailored suit. However, how they portrayed the ad was saying that men would get gorgeous girls falling all over them. The explicit message in this ad was that they picked a beautiful woman who had a low cut shirt on that would attract guy’s eyes while flipping through the magazine. The inexplicit message in this advertisement is not only that a man can get a woman while wearing a tailored suit, but a women’s vulnerability for a man. This ad reinforces the beauty myth that every girl should be thin and light skinned; this model obviously was both of these things. In this ad the male looks like he is the dominant figure just by comparing the two models outfits. The male looks like he is going to work, while she looks like she is just hanging around all day.

The second advertisement that I thought was appropriate for this blog was the one for post its. The ad shows a girl and a man the next morning after sleeping together the night before. The explicit message in this ad is that the man obviously sleeps with some many women that he had to write her name on a post it so he could remember the next morning. The inexplicit message in this ad shows how “easy” a woman can be, she doesn’t care that she is sleeping with a man who can’t remember her name. The beauty myth this ad reinforces again is the thought that women need to be thin with blonde hair. The male dominance is shown in this ad because it is assumed that the woman is the vulnerable one in the ad.

PART 2: After going through many Google pages, I finally found an advertisement that went against all the beauty myths. This Dove ad shows a older women who I proud to show off her body, even if it isn’t a perfect model size. Even though he is not clothed the purpose of the ad is to show women not to be insecure of their body. The message on the billboard “Does Beauty have an Age Limit?” it lets the public know beauty isn’t only defined by how young you look. If I was to make my own ad I would put a typical Latino mother, she would show the world that she can do whatever she wants no matter of her gender or size.

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The first advertisement I found was for a Detour protein bar. The picture on the left is a heavier woman holding a candy bar. The female on the right is a skinny beautiful woman holding a protein candy bar. The advertisement says "There's candy bars and there's PROTIEN candy bars". I think the implicit message in this advertisement is saying that if you eat candy bars you will look like the woman on the left or. Or if men eat candy bars they will have to date women that look like the one on the left. But if you eat the Detour Protein bar you will look like the woman on the right or for a man date women that look like her. This ad directly relates to the beauty myth readings by using a skinny, white, blonde woman that men desire to have and that women might desire to look like.

The next advertisement that I also thought related to what we are talking about in class is the BMW ad. This advertisement is promoting used automobiles. It says "You know you're not the first" and has a young looking girl who seems to be naked. The implicit message in this advertisement is that you know you aren't the first to "own" a used vehicle. By using this woman in the ad they are relating a used car to a used woman. They reinforce the man being dominant in a relationship by "owning" a used car, or this used woman.

The Under Armour advertisement works against reinforcing dominant myths of beauty by having not only Asian Americans in the ad but also a man and a woman. They aren't really trying to target a certain gender or race they just want everyone to buy their product. These advertisements do not really bother me and it does not matter what gender or race the people are who are in the advertisements. I can see where some women would get offended by certain advertisements even though I don't. I think they did a good job with this advertisement because they are saying that anyone can buy their product and they aren't discriminating against a gender or race. If I was creating an advertisement I would use similar ideas like the Under Armour one.