Week 4 women in Ads

In this picture, it appears that the man is being aggressive with the female.  She looks like she is trying to pull away and he is the stronger more dominant in the relationship.  Also, the picture is not showing the female’s face, which makes her appear as a non-person and unimportant.  The female is also wearing a sexy outfit and they seem like they are about to partake in sexual activity.  This brings up the concept we talked about women always being sexual, and always seeking a man to pleasure her.


In the second picture, a man presses the woman against a wall.  She is extremely skinny and seems to have no choice in the matter.  The man is again showing dominance and violence toward the women.  Also, like the first picture, it is a sexual picture suggesting women are always sexually driving.   The unrealistic body image is also shown in this ad. 

This is a positive ad for many reasons.  One is that the woman is not stick skinny and shows a more realistic female body.  The woman is also African American which is a positive movement in creating equality.  The woman in the ad is also older and has wrinkles and other things that shows her age but she is not ashamed to bare it all to make the point that beauty has no age limit.